When Facebook users see an ad with a special promotion. By Trishla Ostwal. This week, Texas became the 10th state—and the fifth state this year—to pass a consumer privacy bill that gives the state’s residents more control over their data. Adweek is the leading source of news and insight serving the brand. Meta’s Facebook has agreed to pay $90 million to settle a decade-old class-action privacy lawsuit over the tracking of users’ internet activity even if they logged out [email protected]. Now, numbers are emerging on how environmentally beneficial AI is. Trishla Ostwal 3w Report this post The constellation of Web3 may have lost its charm within adland, however, Raja Rajamannar welcomes the cooling of vanity NFTs in favor of utility NFTs. m. trishla. In a bid to regulate and review content posted by users, TikTok has poached hundreds of content moderators in Europe from outsourced companies that previously served. com; Trishla is an Adweek staff reporter covering tech policy. ostwal@adweek. com; Trishla is an Adweek staff reporter covering tech policy. The trouble is, many of the. There’s been an increase of 72% in requests from people to companies to modify or delete their data over a year. trishla. com; Trishla is an Adweek staff reporter covering tech policy. Shore decided to join the National Aeronautics and Space Administration. 70% of people who experience a lack of relevancy with ads are often spammed and receive inaccurate information in brand communications, according to a report by customer. Nike Names New CMO to Help Write Its Next Chapter; Angel Reese Is Taking Her. 30 p. Recommended articles Popular Now. The transcript below is edited and condensed for clarity. The eighth week of the U. By Trishla Ostwal . - 6:30 p. Powered by Cluep and Twilio . The constant tug-of-war between the U. By Trishla Ostwal [email protected] Ostwal is a recent graduate of Columbia University School of Journalism. Rising sea levels are exacerbating erosion and flooding, and could. “I wasn’t what they were looking for,” she recalled. Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that’s led to a focus on growing online audiences. ostwal@adweek. By Trishla Ostwal . Angel Reese Is Taking Her Game to the Next Level—and Bringing Brands With. com; Trishla is an Adweek staff reporter covering tech policy. This was nearly three years [email protected]@adweek. 1:05 PM - 1:35 PM: Workshop. By Trishla Ostwal . The war in Ukraine began in late February, yet Google has already blocked 8 million ads related to the conflict and stopped ads from running on more than 60 state-funded media. The law could inversely raise CPMs and cause inflation for ads that would ideally run between 10. By Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. After years of ongoing court battles, the Irish Data Protection Commission (DPC) sent a draft decision to its European counterparts opening a process of consultation that it. On Wednesday, a new bipartisan bill was introduced in Congress that would let the Federal Trade Commission (FTC) regulate how social media companies, like Meta, address the. By Trishla Ostwal. Recommended articles Popular Now. By Trishla Ostwal 2020 was the year of life-altering global events. The continuing absence of a federal privacy bill means that the patchwork of statewide privacy laws, spurred by California’s privacy law (CPRA) in 2020, makes it increasingly. Nike Names New CMO to Help Write Its Next Chapter; Angel Reese Is Taking Her. By Trishla Ostwal & Catherine Perloff . Microsoft will soon charge businesses $30 each month per a user for its generative AI features in its Office products such as Excel, PowerPoint and Word, the company announced. This is the second time the tech giant has pushed back on the. Faced with the complexities of numerous privacy laws and associated compliance costs, the IAB Tech Lab is devising a single comprehensive solution to streamline privacy consent. S, U. The Winter Symposium is an opportunity for Strategic Communication students, faculty and alumni to come together for a day of thought-provoking ideas and leadership development. In its annual report issued last Thursday, the social. By Trishla Ostwal . By Trishla Ostwal. ostwal@adweek. S. The transcript below is edited and condensed for clarity. We would like to show you a description here but the site won’t allow us. “I wasn’t what they. Despite industry-wide moves to figure out alternatives to third-party cookies, before Chrome’s 2023 deadline, marketers are not ready to break their cookie addiction,. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. Five states—California, Virginia, Colorado. NBCUniversal Aims to Democratize CTV Through More Accessible Tech for Ad Buyers. By Trishla Ostwal. @trishlaostwal; trishla. The decentralized app was made available for pre-order, although not. Docu filmmaker from Mumbai, India. Recommended articles Popular Now. trishla. A bipartisan bill to give Americans more control over their data has. A journalist with experience in print, digital content and audio stories. By Trishla Ostwal . Having accepted the position as an associate. Back Submit. As a part of its pitch to advertisers, Meta announced augmented reality with Reels ads and Facebook Stories at Thursday’s NewFronts presentation. Meta Platforms Inc. The company, owned by Chinese tech company. By Trishla Ostwal . The. By Mark Stenberg & Trishla Ostwal . trishla. com; Trishla is an Adweek staff reporter covering tech policy. Fox Sports Broadcasters Get Team Jackets in Comedic NFL [email protected]. trishla. trishla. In the last 12 hours, EU officials have agreed on two landmark rules: the Digital Markets Act and the revival of the transatlantic deal with the U. However. By Trishla Ostwal . In the age of digital scams, a new threat is casting a shadow over the world of online gaming in the form of bots driven by artificial intelligence. Trishla Ostwal. By Trishla Ostwal Google parent company Alphabet announced second-quarter revenue of [email protected] Trishla Ostwal . By Trishla Ostwal. By Stephen Lepitak & Trishla Ostwal . The advertising industry is increasingly adopting generative AI to improve workflow and save time on mundane tasks, albeit at uneven rates. Coca-Cola has rolled out its third generative AI initiative of the year, this time as part of a global holiday campaign. The California Age-Appropriate Design. Recommended articles Popular Now. By Trishla Ostwal . Trishla Ostwal. Read More. Trishla Ostwal was a fall 2021 science writing intern. Marketing Tech [email protected] Q&A Series: Catching Up With AdWeek Tech Policy Reporter Trishla Ostwal. Trishla Ostwal Tech Policy Reporter, Adweek Trishla is Adweek's tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation, antitrust and more. Verified. Leadership & Talent Microsoft Appoints New CMO as It Focuses on the 'Era of AI' CMO Chris Capossela leaves after 32 years Microsoft By Trishla Ostwal After a 32-year run,. 5 billion—she was rejected. Art created by artificial intelligence does not get copyright protection, a federal judge upheld a decision late last week. By Trishla Ostwal . There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure in New York City to migration. The most relevant issues in the order for marketers are deepfakes, data privacy and AI in the workplace. com; Trishla is an Adweek staff reporter covering tech policy. com; Trishla is an Adweek staff reporter covering tech policy. P&G’s Marc Pritchard Challenges Marketers to Pursue Growth in New Ways. Back Submit. Trishla Ostwal reposted this Report this post Adweek 1,370,946 followers 7h Edited The hype surrounding Meta’s shiny new platform has met an awkward reality. There, she wrote a wide range of stories on everything from the. As a kid, Simon McDougall enthusiastically read the popular sci-fi novel Snow Crash, where people, represented by avatars, could interact with other human beings, jumping back. By Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. Now on the look out for other TOS, End User Agreements, and B2B contract for #AIprovisions and data scraping Honored that my opinion posted yesterday, led to a. trishla. The fifth week of the U. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. com; Trishla is an Adweek staff reporter covering tech policy. Hoping to cement its lead in the artificial intelligence-powered platform race, Snapchat launched its latest generative AI selfie feature, Dreams,. Google announced changes to its political content policy ads for audio and video. By Trishla Ostwal . By Trishla Ostwal . By Trishla Ostwal In its NewFronts presentation today, Snap announced a slew of new ad solutions for marketers available across the platform, alongside content partnership opportunities for brands. Civil Rights Attorney, Michael Sussman submitted a letter to the U. By Trishla Ostwal . Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. com; Trishla is an Adweek staff reporter covering tech policy. v. By Trishla Ostwal. Adweek editors are sharing their thoughts on all of the ads airing during Super Bowl 57. “I wasn’t what they were looking for. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . By Trishla Ostwal . By Trishla Ostwal . By Trishla Ostwal . trishla. S. In-Person Workshop: Election Readiness On Social Platforms With Zefr And IPG (Landmark Hub) Building an Advertiser Toolkit for Misinformation Avoidance Ahead of the 2024 Elections and Beyond. com; Trishla is an Adweek staff reporter covering tech policy. ostwal@adweek. Cox last week, could. Google. Forrester’s 2024 Predictions: AI Underpins Agencies’ Shifting. 1mo Edited. , Converse claimed its handle, marking its entry on the [email protected] Ostwal Tech Policy Reporter, Adweek Trishla is Adweek's tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation,. trishla. Adweek. Period tracking app Flo launched an Anonymous Mode that lets people use the app without linking it to their name, email address or IP address, as a direct response to privacy. Business organizations, and particularly marketers, on both sides of the Atlantic, can breathe a sigh of relief as the European Union restored a decision that allows for. Most brands believe the future without third-party cookies will have a moderate or large impact on how they acquire customers, and their ability to deliver quality customer. By Trishla Ostwal . Trishla Ostwal - [email protected] Ostwal reposted this Report this post Adweek 1,373,975 followers 1mo Against the backdrop of this excitement is apprehension over how AI will impact certain human jobs. By Trishla Ostwal. Rebecca Shore chose a non-traditional career path in the legal field, one where the sky was the limit. By Trishla Ostwal . Bipartisan senators advanced an updated bill today that, if passed, changes how small publishers seek fair compensation from tech giants that make billions off their content. Nidhi Upadhyaya. For all marketer excitement about the capabilities of data clean rooms, there has been a growing misconception that the data within them is automatically privacy safe. Recommended articles Popular Now. California’s policymakers are making efforts to regulate the use of artificial intelligence, especially as a way to combat algorithmic discrimination, including testing. Follow. Organic. By Trishla Ostwal Adobe, one of the world’s largest creative software providers, has made its intentions clear its by integrating artificial intelligence into its products in recent months. Recommended articles Popular Now. By Trishla Ostwal . So far, the. m. By Trishla Ostwal . trishla. By Trishla Ostwal Ruffled by the industry’s lobbying efforts to weaken legislative privacy laws, D. Marketer response to Meta reportedly building its own decentralized Twitter clone app this summer is tepid, three industry leads told Adweek. 19 billion in 2021 earnings, blaming it on the ongoing Elon Musk. Trishla Ostwal 1mo Report this post Report Report. Why Swifties Should Be More Than Just A Target Audience to Brands. Recommended articles Popular Now. ostwal@adweek. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. K. Meta launched its Threads app late Wednesday evening in July, a day earlier than expected. It was May of 2018, spring was becoming summer, and Kinjal Shah was prepared to leave her home in Boston and move to San Francisco. By Trishla Ostwal . Business organizations, and particularly marketers, on both sides of the Atlantic, can breathe a sigh of relief as the European Union restored a decision that allows for. Angel Reese Is Taking Her Game to the Next Level—and Bringing Brands With. Photo Illustration: Adweek By Trishla Ostwal In a bid to regulate and review content posted by users, TikTok has poached hundreds of content moderators in Europe from. Recommended articles Popular Now. com; Trishla is an Adweek staff reporter covering tech policy. Friday, January 20, 2023 | 9:00 a. By Trishla Ostwal. New York. New: I spoke with several political ad buyers about their plans for Twitter ads. The. While Microsoft’s swift hiring of Sam Altman could boost its position as the frontrunner in the race of AI, there are unintended consequences that will benefit Google’s. By Trishla Ostwal . [email protected]; Trishla is an Adweek staff reporter covering tech policy. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. The Markup Hottest in Tech. February 22, 2022, 5 PM . S. Buffalo Weather Anchor Maria Genero Leaving NBC Station in December. com; Trishla is an Adweek staff reporter covering tech policy. Advertising powerhouse Criteo has found itself in GDPR hot waters with a massive fine of $44 million for breaching GDPR rules. Recommended articles Popular Now. C. The constant tug-of-war between the U. Thursday night, EU. Beyond the Twitter thread from head of sales Chris Riedy at Cannes Lions, the platform has initiated a. By Trishla Ostwal . Trishla previously worked in digital advertising and social media analytics and switched to journalism to. LinkedIn is the world’s largest business network, helping professionals like Trishla Ostwal discover inside connections to recommended. com; Trishla is an Adweek staff reporter covering tech policy. Trishla [email protected] Trishla Ostwal . Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered [email protected]. Ahead of the 2024 elections, Microsoft-owned ad-tech firm Xandr will no longer allow political ads to run on its platform, according to an email obtained by Adweek. As more brands enter the metaverse—a loosely defined term for immersive, virtual platforms—marketers are serious about exploring revenue opportunities, but critical to. As privacy regulations proliferate, companies are looking at how privacy can become integral in the design of products and systems. Today, the French data watchdog ruled data transfer by Google Analytics, the web analytics service by Google that tracks and reports website traffic, as illegal and unsafe. S District Court Judge William Pauley III to accept Fight For NYCHA as a third. With more people choosing to opt out of excessive data tracking, targeting audiences across platforms like Facebook has become more tricky for brands like Fabletics and Rihanna. The boom in generative artificial intelligence has brands grappling to benchmark themselves against others and struggling with how to move forward with tangible use cases. Health & Medicine Flint grapples with the mental health fallout from the water disasterEach year, it feels like we begin planning outreach for December holiday gift guides earlier and earlier. By Trishla Ostwal . By Trishla Ostwal . There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure in New York City to migration. Now, numbers are emerging on how environmentally beneficial AI is. Recommended articles Popular Now. ostwal@adweek. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. 5 billion wasted in digital ad spend (including CTV) this midterm election, surpassing. By Trishla Ostwal . Bipartisan senators advanced an updated bill today that, if passed, changes how small publishers seek fair compensation from tech giants that make billions off their content. —Trishla [email protected]. ostwal@adweek. ostwal@adweek. Recommended articles Popular Now. Meta chief operating officer Sheryl Sandberg announced today in a Facebook post that she was stepping down from the company after 14 years. ostwal@adweek. Amid the flurry of generative AI developments, Adweek’s weekly AI Watch roundup captures the latest news, regulatory proceedings and business developments revolving around. By Trishla Ostwal . 5 billion—she was rejected. By Trishla Ostwal U. February 22, 2022, 5 PM . com. By Trishla Ostwal . ostwal@adweek. By Trishla Ostwal . Google’s first hint that the third party cookie would depart its popular. The ruling sets a precedent for content creators. Back Submit. By Trishla Ostwal . Ad-blocking apps in the U. By Trishla Ostwal . Alphabet Inc’s Google has allegedly offered concessions to spin off its ad-tech business in an effort to ward off a second U. The 130-year-old brand is opening its vault to the public via Create Real Magic, an artificial intelligence-powered holiday card generator. By Trishla Ostwal . S. The French privacy watchdog, Commission nationale. AI News . By Trishla Ostwal . By Trishla Ostwal . By Trishla Ostwal. By Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. February 13, 2023 09:00 AM. S, U. trishla. By Trishla Ostwal . By Trishla Ostwal. By Trishla Ostwal . By Mark Stenberg. By Trishla Ostwal U. Read writing from Trishla Ostwal on Medium. Google antitrust trial marked a climactic moment Monday as Google boss Sundar Pichai took the stand defending the search engine’s market dominance. ostwal@adweek. Justin Sullivan — Getty Images. The Skims and NBA Partnership Is a Masterclass in Brand Repositioning. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. That’s mostly due to questions. Agency holding groups, including WPP’s Ogilvy, IPG, Omnicom Group and Havas, are taking a more strategic approach to how they use generative artificial intelligence. Recommended articles Popular Now. —Trishla Ostwal. California passed a new law requiring online platforms like Instagram, YouTube and TikTok, as well as online services,. S. 125 billion (€4. There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure in New York City to migration. ostwal@adweek. Home improvement retailer The Home Depot’s Canada arm was found sharing people’s in-store purchase e-receipts with Facebook owner Meta without the knowledge or consent of. By Trishla Ostwal . Some, including the U. Recommended articles Popular Now. By Trishla Ostwal . By Trishla Ostwal . The slow death of third-party cookies has pained the digital advertising industry, spurring marketers and tech companies to assess a number of options to figure out what. By Trishla Ostwal . By Trishla Ostwal . trishla. Leadership & Talent Microsoft Appoints New CMO as It Focuses on the 'Era of AI' CMO Chris Capossela leaves after 32 years Microsoft By Trishla Ostwal After a 32-year run, Microsoft’s chief. By Trishla Ostwal . Cases of fraud and scams on social media nearly doubled in 2021 from 2020, according to a report by the Federal Trade Commission. There, she wrote a wide range of stories on everything from the. ostwal@adweek. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. By Trishla Ostwal. trishla. The government body of the European Union, the European Commission, is facing a lawsuit over an alleged data breach related to transferring personal data from Europe to the U. MSNBC’s Nicolle Wallace Welcomes Her 2nd. By Trishla Ostwal . Recommended articles Popular Now. Monisha Dey. Ad-blocking apps in the U. Recommended articles Popular Now. S. For her beat, Ostwal focuses primarily on big tech, reporting on privacy and security, antitrust, data protection and regulations. By Trishla Ostwal. S. By Trishla Ostwal . TikTok released its latest transparency report, which shows all content and ads removed from the platform since this time last year. By Trishla Ostwal . By Trishla Ostwal . Covid-19 swept across the world, Joe Biden was elected U. Recommended articles Popular [email protected]. Meta’s Facebook has agreed to pay $90 million to settle a decade-old class-action privacy lawsuit over the tracking of users’ internet activity even if they logged out of the platform. trishla. 2. Google said today it would hold off on its plan to get rid of third-party tracking cookies until at least 2024. With more people choosing to opt out of excessive data tracking, targeting audiences across platforms like Facebook has become more tricky for brands like Fabletics and Rihanna. View Trishla Ostwal’s professional profile on LinkedIn. The Astounding Results of Maximum Effort’s NFL Stunt With Jake From State. P&G’s Marc Pritchard Challenges Marketers to Pursue Growth in New Ways. IAB. Recommended articles Popular Now. Trishla Ostwal 2w Report this post Report Report. NWSL Strikes Unprecedented $240 Million 4-Year TV Rights Deal. It all began with a DM. Recommended articles Popular Now. com; Trishla is an Adweek staff reporter covering tech policy. The pandemic was tough on the theatre industry. trishla. The first time Sasha Luccioni applied for a position at Hugging Face—the AI startup now valued at [email protected]; Trishla is an Adweek staff reporter covering tech policy. Previously, companies like Cuebiq, Foursquare and Precisely PlaceIQ found themselves caught in the webs of bad actors who harvested user data in places. The latest tweets from @trishlaostwalBy Trishla Ostwal . trishla. Meta used its in-person NewFronts presentation to make sure that brands know how to use its video tools, like in-stream video and Reels, as well as touting brands’ push into. @trishlaostwal; trishla. By Trishla Ostwal December 6, 2021 at 7:00 am Virginia’s Tangier Island is rapidly disappearing. By Trishla Ostwal & Catherine Perloff . , including. The $24 billion funding through RAD partnership by de Blasio is unrealistic according to Fight for NYCHA, a collective of tenants, activists, artists, and housing advocates who oppose RAD. Recommended articles Popular Now. Lunch . Trishla Ostwal. This week, BBB National Programs’ privacy watchdog, the Digital Advertising Accountability Program (DAAP), issued a new compliance warning regarding the practice of. S.